An essential guide to persuasive writing! The first sentence of a job application letter can consign it to the bin; a mistimed tweet can cost you your livelihood; and a letter to a beloved may end up making the recipient laugh rather than melt. Finding the right words, in the right order, matters.
The Literary Editor of the Spectator, Sam Leith, offers key guidance in his new and complete guide to persuasive writing. From essays to love letters, and from emails of condolence to letters of complaint, Write to the Point lays bare the secrets to successful communication and accompanies them with concrete and well-illustrated dos and don’ts. If you’ve ever felt a twinge of doubt before hitting Send, Write to the Point will give you the confidence to get your message across.
Sam Leith is literary editor at the Spectator, a columnist at the Financial Times, the Evening Standard and Prospect, and his work appears regularly in The Guardian, The Times and the TLS among others. Broadcasting work includes The Culture Show, The Review Show, Front Row, The News Quiz, Fry’s English Delight and a regular slot on the Sky Arts Book Programme. Books include Dead Pets, Sod’s Law and You Talkin’ to Me? Rhetoric from Aristotle to Obama. He has served as a judge on the Man Booker and Desmond Elliott prizes. The Coincidence Engine, his first novel, was published in April 2011.
Not to labour the point, but he knows a bit about this writing lark.